GrowMofo case study ofFixation Brewery
Hospitality Industry

Digital Marketing has never been simpler

“GrowMOFO was easy to use from the very beginning. The tools within the AUTOPILOT PRO have been designed with the user in mind, so we had no problem navigating them. Our most recent brand awareness campaigns saw our social ‘Reach’ hit 37,407 and 85,599 Impressions. Within just 2 weeks of use, we saw 200+ followers using content optimisation and brand awareness campaigns.”

Fixation Brewery

The Strategy

Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

The Result

Backed by data

Within two weeks of initiating the content direction campaign, the Fixation Brewery Instagram skyrocketed by over 200 followers, with a dramatic uptick in customer engagement on each post. By increasing posts per week with a mixture of content around specific content pillars, the use of on-brand hashtags and tagging locations in posts, we continue to see improvements on the Fixation Brewery Instagram page.

Fixation Brewery recently ran two of its first brand awareness campaigns over January with positive results. Fixation Brewery regularly optimised organic content and their posting schedule with the GrowMOFO platforms help, resulting in a quantum leap in audience reach. Copywriting played a vital part in these results, following a succinct and concise tone, with emoji usage in moderation.

Ad impression per week

Ad clicks per week

By trialling different creative methods for campaigns and suggesting an entirely new content direction, we could determine the correct audiences and creative for Fixation Brewery organic and paid campaigns. With the segmented groups paired with the right creative, we ensured that Fixation Brewery could continue to get optimal results through the use of the GrowMOFO platform.

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