Monitor Your Metrics

Ad metrics, or advertising metrics, refer to the measurements and data points used to evaluate the performance and effectiveness of advertising campaigns. These metrics provide insights into various aspects of ad performance, audience engagement, and campaign outcomes.

GrowMetrics tracks all of the metrics supported by the relevant ad platforms. Some notable metrics include impressions, reach, clicks, click-through-rate, cost-per-click, results, cost-per-result, ROAS (return on ad spend) and conversion rate.

Tracking metrics is important because it allows you to evaluate campaign performance, make data-driven decisions, optimise strategies, understand your audience, assess return on investment (ROI), measure progress towards goals, benchmark against competitors, and provide transparent reporting. It helps you maximise the effectiveness and efficiency of your advertising efforts.

The Metrics in GrowMetrics are generated in real-time, giving you the most up-to-date information. This means you can access the latest data to make informed decisions, allowing you to scale your ads and grow your business effectively. With real-time metrics, you can stay ahead of the game and optimise your marketing strategies promptly.

You can view metrics for your Meta (Facebook + Instagram) and Google advertising, as well as your social media post metrics across Facebook & Instagram.

We are also adding TikTok, Linkedin & Twitter metrics in the near future!