GrowMofo case study ofSnap Fitness M-City
Health and Fitness Industry

With GrowMOFO, we were able to really drive some results within our early pre-launch campaign.

The team made the whole process of developing an advertising strategy a breeze. With the help of the GrowMOFO team, we are currently averaging around $15-$20 per lead with our most recent presale campaign.

Snap Fitness M-City

The Strategy

Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

The Result

Backed by numbers

After initiating the content direction strategy for Snap Fitness M-city, their Instagram skyrocketed to over 200 followers, with a dramatic uptick in customer engagement on each post. By dramatically increasing posts per week with a mixture of content around strategic content pillars such as ‘Gym Updates', ‘Educational content’ and ‘Promotional Creative’ paired with the use of on-brand hashtags and tagging locations in posts, we continue to see improvements on the Snap Fitness socials.

After implementing Snap Fitness M-City’s strategy, campaigns averaged $15-$20 per lead, We got these results by implementing strategic audience targeting, breaking the overall fitness industry into smaller segments to connect with more niche groups within the market on a more personalised level.

Ad impressions number

Ad impressions per week

A content direction strategy helped to elevate Snap Fitness’s audience opportunity, allowing the platform to utilise interest-based targeting. We recommended trialing different interest-based audiences to test responsiveness to our advertising. Having multiple audiences meant Snap Fitness could create different ads with different copy and creative highly relevant to the consumers seeing the ad, increasing overall impressions, which in turn lead to more leads.

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TESTIMONIAL

Proven by more than one industry

"Grew our online followers so quickly"

Slow House Bondi

Wellbeing Industry

"With GrowMOFO, we were able to beat Snaps national Average."

Snap Fitness M-City

Fitness Industry

"Perfect for what I needed as a small business owner."

Crate Expectation

Retail Industry

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