GrowMofo case study ofSlow House Bondi
Wellbeing Industry

We grew our memberships for pre-sale really fast

Within 2 weeks of launching with GrowMOFO’s AUTOPILOT PRO PACK, our Instagram skyrocketed to over 2000 followers, with a dramatic uptick in customer engagement on each post. On top of this we had over 100 bookings in the first 5 days and are currently sitting at 50%+ membership capacity.

Slow House Bondi

The Strategy

Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

The Result

Backed By Data

Within two weeks of initiating the content direction campaign, the Slow House Instagram skyrocketed to over 2000 followers, with a dramatic uptick in customer engagement on each post. By increasing posts per week with a mixture of content around specific content pillars, the use of tailored hashtags and tagging locations in posts, we continue to see improvements on the Slow House Bondi Instagram page.

After implementing the Slow House Bondi content strategy, we saw a massive spike in engagement on Facebook, not only in terms of likes but also in regards to reach, shares and mentions. By focusing on key-value information such as ‘Therapy,’ ‘Remedy’ and ‘Community’ based posts, and a countdown style posts in the lead up to the opening, we continue to see improvements from this method on the SlowHouse Facebook page.

Ad impressions per week

Ad clicks per week

A comprehensive content strategy helped to streamline Slowhouses audience opportunity, allowing us to utilise interested-based targeting. We recommended trialling different interest-based audiences to test these to see if they are more responsive to Slow House’s advertising. Having multiple audiences meant Slowhouse could create different ads with different copy and creative highly relevant to the consumers seeing the ad, producing a lower CPR and driving higher click-through rates in the long run.

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Proven by more than one industry

"Grew our online followers so quickly"

Slow House Bondi

Wellbeing Industry

"With GrowMOFO, we were able to beat Snaps national Average."

Snap Fitness M-City

Fitness Industry

"Perfect for what I needed as a small business owner."

Crate Expectation

Retail Industry

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